Hit Radio Media has launched 99.9 WHCH Custer/Ludington MI as Country “Hot Country Hits“.
The new station joins Hot AC 102.7 WMOM Pentwater in the company’s holdings. Station Manager Chris Nicholas’ morning show will simulcast on both stations with the new station airing Compass Media Networks’ Taste of Country Nights in evenings. The station is promoting a broad Country library with over 12,000 songs in its library.
WHCH signed-on a little after 12pm Monday with Nicholas introducing the new station on WMOM and launching the new format with Lee Greenwood’s “God Bless The USA”.
