Latino Media Network continues to staff up its executive ranks with the appointment of Rose-Anne Tifre as Chief Revenue Officer.
Tifre joins LMN from SiriusXM where she spent the past two years as Key Account Director. She previously spent eight years at Pandora as a Senior Sales Executive. Tifre also worked the magazine industry as Associate Publisher of People en Español and Readers Digest’s Selecciones and held sales roles at American Media, Readers Digest, and USA Today.
LMN co-founders Stephanie Valencia and Jessica Morales Rocketto write,”Rose-Anne will oversee the commercial strategy for LMN in partnership with the CEO and be responsible for revenue generation, onboarding new sales employees and building and leading a high-performing sales team. In addition, Rose-Anne, in close partnership with the President, COO & CFO and the EVP Technology & Facilities, will integrate our newly acquired radio stations in Top Hispanic markets in addition to generating revenue for future multimedia business extensions.”
Today, Latino Media Network (LMN) announced that Rose-Anne Tifre has been named Chief Revenue Officer for the rapidly growing multiplatform audio and digital media network. She joins founders Stephanie Valencia and Jessica Morales Rocketto and CEO Sylvia Banderas Coffinet, creating one of the largest Latina-owned and operated audio & media companies in the US Hispanic market today.
Tifre will oversee the commercial strategy for LMN and be responsible for positioning Latino Media Network as a leading multi-channel platform. She will focus on growing its revenue both locally and nationally and building and leading a high-performing sales team.
“We welcome Rosie to the LMN familia. As an esteemed and accomplished sales leader with audio and digital platforms, Rosie will be able to position Latino Media Network with advertisers who want to reach the fastest growing part of the US population,” said Valencia and Rocketto.
“I am thrilled to work for a Latina owned media company aimed at informing, enriching and celebrating Latinos. Our stations can reach 1 in 3 Hispanics in the US and I am confident we can connect marketers to local and National Hispanic markets through the power of LMN’s audio and digital platforms.”
Tifre’s career in advertising sales and marketing management experience spans more than 25 years. Over the course of her career she has overseen over $350 million in ad revenue and grown incremental revenue as a lead in both total market and multicultural sales in audio and digital channels such as streaming, podcasts and satellite. Additionally, her vertical sales experience spans several categories including auto (luxury and domestic), CPG, beauty, retail, healthcare, telcom, home, and entertainment.
Tifre was the recipient of the “Distinguished Publisher Award” by the NYC Hispanic Chamber of Commerce. She was also part of the leadership team recognized on ADWEEK/BRANDWEEK’s Hot List for 2 consecutive years during her tenure at Selecciones. Tifre is a graduate of New York University and lived in Madrid, Spain to complete a B.A. degree in Journalism, Spanish and History.
Considered to be the largest radio deal of the last three years, Latino Media Network was formed to serve the country’s surging Hispanic demographic through a media company that is built and led by Latinos. Despite representing nearly 20 percent of the population, Latinos continue to be grossly underrepresented in the media landscape, offering LMN the opportunity to fill a space that is in desperate need of culturally and linguistically diverse content.
