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Beasley Launches Podcast Radio In Four Markets

Lance Ventaby Lance Venta
September 22, 2023

Podcast Radio US 94.7 Charlotte 93.5 Detroit 1010 Tampa 96.5 101.5 Fort MyersThe UK based Podcast Radio Network has launched on Beasley Media Group properties in four markets.

Beasley has flipped “Fox Sports Charlotte” 94.7 W234BY/103.7 WSOC-HD3 Charlotte NC, Classic Hip Hop “The Bounce” 101.5 W268AH Bonita Springs/96.5 W243BM Suncoast Estates/103.9 WXKB-HD2 Cape Coral/Fort Myers FL, Sports “The Roar” 93.5 W228CJ/99.1 W256EA/WCSX-HD2 Detroit, and Business “Money Talk 1010” WJBR Seffner/Tampa FL to “Podcast Radio US“.

The Podcast Radio US programming consists of short segments from various podcasts with our brief sampling including clips of Alan Alda interviews with Paul McCartney and Carol Burnett, someone discussing how glass is made, a conversation about the steel industry, and a promo for WRIF Detroit host Meltdown’s show.

Beasley Media Group has partnered with Podcast Radio and KMG Networks to unveil a new podcast multiplatform radio format in four regions across the company.

The unique format will be available to listeners via broadcast in multiple regions on Beasley stations, including:

  • Detroit: 93.5 FM and WCSX-94.7 HD2
  • Tampa: 1010 WJBR-AM (formerly WHFS-AM)
  • Charlotte: 94.7 FM and WSOC-HD3
  • Ft. Myers / Naples: 96.5 FM/101.5 FM & 105.1 FM and WXKB-HD2

In addition, fans of spoken word content will also be able to stream the first four custom stations and discover new podcasts via the PodcastRadioUS.com website.

The stations and digital channels will be branded as Podcast Radio Carolinas, Podcast Radio Southwest Florida, Podcast Radio Detroit and Podcast Radio Tampa Bay. Each region’s podcast content will be supported with localized imaging, promos, and ID’s.

Podcast Radio features live “Podjocks”, including former KROQ-FM (Los Angeles) Personality and Legendary Radio Hall of Famer Gene “Bean” Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.

“Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States,” said Beasley Media Group Chief Content Officer Justin Chase. “This concept has been highly successful for Gerry and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”

“We are beyond excited to be working with Beasley as a forward-thinking and innovative company,” said Gerry Edwards, Founder & CEO of Podcast Radio. “Caroline, the team, and Beasley’s great station brands will make fantastic first movers into the Podcast Radioformat as they embrace this unique new radio content as a leader in both broadcast and digital.”

“KMG and Podcast Radio is excited to partner with Beasley Media Group to be the first to bring this proven and innovative idea to the U.S,” said Gary Krantz, Founder & CEO of KMG/KMG Networks. “When we evaluated the business opportunity in America, it was their forward-looking team that shared our vision immediately and stepped up to work collaboratively to execute this across key regions within the Beasley Media Group platform.”

“This collaboration underscores AdLarge’s commitment to delivering exceptional advertising solutions to our clients,” commented Cathy Csukas, AdLarge CEO. “We are poised to unlock new opportunities for advertisers, enabling them to reach their target audiences through premium content.”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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  1. mixtubes's avatar mixtubes says:
    2 years ago

    I don’t know how good this will work especially in Tampa. I myself am in Florida and this is the first time a format like this has been aired in Florida, as iheart and CBS both had all-podcast stations that failed to make anything in the ratings and were eventually dropped for other formats. Also, just because it works in the UK doesn’t guarantee that it will work here in the states!

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Beasley Launches Podcast Radio In Four Markets

Lance Ventaby Lance Venta
September 22, 2023

Podcast Radio US 94.7 Charlotte 93.5 Detroit 1010 Tampa 96.5 101.5 Fort MyersThe UK based Podcast Radio Network has launched on Beasley Media Group properties in four markets.

Beasley has flipped “Fox Sports Charlotte” 94.7 W234BY/103.7 WSOC-HD3 Charlotte NC, Classic Hip Hop “The Bounce” 101.5 W268AH Bonita Springs/96.5 W243BM Suncoast Estates/103.9 WXKB-HD2 Cape Coral/Fort Myers FL, Sports “The Roar” 93.5 W228CJ/99.1 W256EA/WCSX-HD2 Detroit, and Business “Money Talk 1010” WJBR Seffner/Tampa FL to “Podcast Radio US“.

The Podcast Radio US programming consists of short segments from various podcasts with our brief sampling including clips of Alan Alda interviews with Paul McCartney and Carol Burnett, someone discussing how glass is made, a conversation about the steel industry, and a promo for WRIF Detroit host Meltdown’s show.

Beasley Media Group has partnered with Podcast Radio and KMG Networks to unveil a new podcast multiplatform radio format in four regions across the company.

The unique format will be available to listeners via broadcast in multiple regions on Beasley stations, including:

  • Detroit: 93.5 FM and WCSX-94.7 HD2
  • Tampa: 1010 WJBR-AM (formerly WHFS-AM)
  • Charlotte: 94.7 FM and WSOC-HD3
  • Ft. Myers / Naples: 96.5 FM/101.5 FM & 105.1 FM and WXKB-HD2

In addition, fans of spoken word content will also be able to stream the first four custom stations and discover new podcasts via the PodcastRadioUS.com website.

The stations and digital channels will be branded as Podcast Radio Carolinas, Podcast Radio Southwest Florida, Podcast Radio Detroit and Podcast Radio Tampa Bay. Each region’s podcast content will be supported with localized imaging, promos, and ID’s.

Podcast Radio features live “Podjocks”, including former KROQ-FM (Los Angeles) Personality and Legendary Radio Hall of Famer Gene “Bean” Baxter. The format will showcase the very best produced and popular podcasts from the United States and all over the world, including audio content from TedAudio (TedTalk), Wondery, Evergreen, Corus, and more! The initiative with Beasley is the first of its kind for the company in the United States. The format will be offered to radio stations and groups on a network/barter basis via KMG Networks. AdLarge Media has been selected to facilitate the network advertising sales.

“Podcast Radio is an idea that Caroline Beasley and our team have been thinking about and researching for years and we’re excited to be the first to launch this format in the United States,” said Beasley Media Group Chief Content Officer Justin Chase. “This concept has been highly successful for Gerry and his team in the United Kingdom, and we believe our audience will fall in love with the Podcast Radio U.S. version we present on our stations.”

“We are beyond excited to be working with Beasley as a forward-thinking and innovative company,” said Gerry Edwards, Founder & CEO of Podcast Radio. “Caroline, the team, and Beasley’s great station brands will make fantastic first movers into the Podcast Radioformat as they embrace this unique new radio content as a leader in both broadcast and digital.”

“KMG and Podcast Radio is excited to partner with Beasley Media Group to be the first to bring this proven and innovative idea to the U.S,” said Gary Krantz, Founder & CEO of KMG/KMG Networks. “When we evaluated the business opportunity in America, it was their forward-looking team that shared our vision immediately and stepped up to work collaboratively to execute this across key regions within the Beasley Media Group platform.”

“This collaboration underscores AdLarge’s commitment to delivering exceptional advertising solutions to our clients,” commented Cathy Csukas, AdLarge CEO. “We are poised to unlock new opportunities for advertisers, enabling them to reach their target audiences through premium content.”

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  • Share on LinkedIn (Opens in new window) LinkedIn
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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments

Comments 1

  1. mixtubes's avatar mixtubes says:
    2 years ago

    I don’t know how good this will work especially in Tampa. I myself am in Florida and this is the first time a format like this has been aired in Florida, as iheart and CBS both had all-podcast stations that failed to make anything in the ratings and were eventually dropped for other formats. Also, just because it works in the UK doesn’t guarantee that it will work here in the states!

    Loading...
    Reply

Leave a ReplyCancel reply

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