Adams Radio Group flipped “Kool Oldies 106.1” WQTL Tallahassee FL to Rhythmic AC “Vibe 106.1” at noon today.
Positioning as “Tallahassee’s Hip Hop & Throwbacks”, the new brand will focus on Classic Hip Hop of the 1990s and 2000s with core artists listed as including Lil Wayne, Usher, Ludacris, and The Notorious B.I.G. The station will feature Compass Media Networks’ DeDe In The Morning and Baka Boyz Daily in afternoons. Twiggins, Program Director/afternoon host of sister CHR “Hot 104.9” WHTF, will add programming duties for WQTL.
The new format will position itself between Cumulus Media’s market leading duo of Adult R&B “96.1 Jamz” WHBX and Hip Hop “Blazin 102.3” WWLD, which held a 11.1 and 10.2 share respectively in the Spring 2023 Nielsen Audio ratings. The market also includes iHeartMedia’s “105.3 The Beat” W287CO/WGMY-HD2’s with a 3.8 share and Florida A&M University’s “Flava 90.5” with a 3.4 share.
The Vibe launched with Notorious B.I.G. “Hypnotize”, T-Pain ft. Yung Joc “Buy U A Drank”, DMX “Party Up”, and Drake “In My Feelings”.
WQTL Tallahassee, a longstanding pillar in the local radio scene, is gearing up for a
groundbreaking transformation. Vibe 106.1 is set to redefine the airwaves with an exclusive focus on
the golden era of Hip Hop & R &B.Launching December 26, at 12 noon, VIBE 106.1 is a rhythmic AC format that will be the go-to
destination for enthusiasts of 90s, 2k’s & throwbacks, offering a one-stop listening experience that
seamlessly blends the hottest tracks from the past with today’s hits. The station’s music mix will feature
iconic artists such as Lil Wayne, Usher, Ludacris, The Notorious B.I.G., and more. This distinctive format
creates a unique sonic experience, catering to the nostalgic hearts of listeners who long for the timeless
classics of Hip Hop and R&B.VIBE 106.1 is proud to introduce an extraordinary lineup of personalities that will set the airwaves
ablaze:DeDe in the Morning (M-F 5A-10A): Wake up to infectious energy and laughter with the dynamic DeDe
McGuire. DeDe in the Morning promises to kickstart your day with a blend of humor, music, and lively
discussions that set the tone for an unforgettable morning.Baka Boyz (M-F 3P-7p): As the day unfolds, experience the afternoon drive-time magic of the legendary
Baka Boyz. With a rich history in breaking new artists and curating the hottest tracks, the Baka Boyz will
make you look forward to your afternoon commute.“Creating VIBE 106.1 was an exciting process. As we looked at opportunities to fill a musical void in the
Tallahassee market, the concept of a rhythmic A/C resonated with so many people we surveyed that we
knew we had to run with it. Our local team of programmers work and live in the Tallahassee market,
and I think that gives us a distinct advantage when it comes to connecting and super-serving the listener
base.” – Charlie Fritz, President/CEO Adams Radio Group“Tallahassee’s diverse culture and unique college town scene has been missing a format like VIBE for
years. Our local team at Adams Radio Group wanted to create a station for everyone. If you like today’s
hip hop, or you grew up in the days of TLC and Tupac, Tallahassee’s new VIBE will be the station you
never have to turn off. Join us in celebrating the launch of VIBE 106.1 on December 26, 2023, at 12PM
EST. We promise to deliver an immersive journey through today’s hip hop and your favorite throwback
hits, guided by the incomparable DeDe in the Morning and the legendary Baka Boyz.” -Twiggins, Program Director.
