Website Connoisseur Media
Connoisseur Media in Shreveport, LA, is searching for a Program Director & On-Air Personality for our PM Drive (3 PM to 7 PM) on 98 Rocks KTAL-FM. This is your opportunity to shape how the Shreveport-Bossier community connects through audio, digital, and video. We’re looking for a creative leader who can develop compelling content, engage listeners on-air and online, and create memorable local experiences across every platform. The Program Director will need to have experience with multiple formats.
The ideal candidate is a passionate storyteller, strong programmer, and dynamic on-air talent who thrives on building audience connections and growing brands. If you’re energized by creating impactful content, leading a successful station, and making a difference in the community, we want to hear from you.
- Innovate & Elevate: Develop and execute multi-platform content strategies that drive audience engagement and revenue across broadcast, streaming, podcasts, social media, and video.
- Leverage Data & Insights: Utilize digital analytics and audience behavior trends to shape programming decisions, optimize content distribution, and maximize impact.
- Lead & Inspire: Coach and mentor future on-air personalities and content teams to enhance their storytelling, engagement, and brand presence across all digital touchpoints.
- Drive Social & Video Growth: Expand the station’s digital footprint by developing high-quality video content, social media-first storytelling, and interactive experiences tailored for Instagram, TikTok, YouTube, and beyond.
- Community & Industry Engagement: Foster partnerships within the industry and local community to extend station influence and create meaningful collaborations.
- Sales Integration: Collaborate with sales and promotions to create compelling branded content and sponsorship opportunities that provide value to both advertisers and audiences.
- Ensure Compliance & Integrity: Uphold FCC regulations, legal standards, and Connoisseur Media’s company values.
- An Experienced Leader: 1-3 years of successful content leadership in a broadcast media environment.
- Digitally Fluent: Proficient in content management systems, social media strategy, audience engagement tactics, and video content creation (editing skills a plus!).
- A Strategic Thinker: Deep understanding of the Country music radio format and audience, with the ability to craft multi-channel content strategies that capture attention and foster loyalty.
- An Exceptional Communicator: Strong writing and production skills, with the ability to craft compelling audio, digital, and video content that resonates across platforms.
- A Problem-Solver: Resourceful and creative, with a knack for turning challenges into opportunities that drive results.
- A Passionate Mentor: Committed to developing future talent and empowering teams to achieve excellence.
- Comprehensive Benefits Package: Medical, Dental, and Vision. Supplement Life Insurance, AD&D Coverage, STD, and LTD coverage.
- Paid Time Off: 17 PTO days and 10 company holidays.
- 401(k) Retirement Plan: Employer matching to support your future financial goals.
- Employee Assistance Program: Free support services for you and your household.
To apply for this job please visit recruitingbypaycor.com.
