Radioplayer, the international broadcast app platform built upon the concept of “Share technology, Compete on content” has announced it will enter the US market.

Originally launched in 2011 after being proposed by the BBC as a “pan-industry partnership aimed at growing online radio listening”. The platform started as a shared web player with 157 stations and now focuses on the radio experience in connected cars, smart home devices, and mobile apps. A non-profit organization, Radioplayer is currently avaialble in seventeen European countries as well as Canada.

Ken Lloyd, who previously served as Vice President of Digital Distribution, Platform Partners & Licensing for Audacy, VP/North America Digital Distribution for Paramount Pictures, and has also held Digital executive roles at Nickelodeon and Microsoft’s XBox Store, will join Radioplayer to lead their US efforts. He stated, “Radioplayer’s unique ownership by the radio industry itself sets us apart, as we are laser-focused on ensuring radio’s prominence in the connected dashboard and on other connected devices. I look forward to working with broadcasters and third-party platforms to deliver value-added services and continue breaking new ground in securing the future of radio.”

Radioplayer CEO Yann Legarson stated, “At Radioplayer, we’re enthusiastic about pushing boundaries and ensuring that radio remains relevant and prominent in the digital age. With Ken joining our team, we’re keen to expand our dedication to empowering broadcasters in the US market, thereby improving the radio experience for listeners and our distribution partners alike. Leveraging our distribution capabilities, data-driven insights for better content, and enhanced radio experiences, we’re driving value for the entire radio ecosystem.”