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Sale Leads To Pair Of Flips In Northern Wyoming

Lance Ventaby Lance Venta
May 9, 2024

Heart Mountain Broadcasting 101.1 The One KROW 103.3 The Range 107.1 The Adventure KWHOApril Rodriguez’s Heart Mountain Broadcasting has closed on its $250,000 purchase of Northeast Digital & Wireless’ White Park Broadcasting’s three stations in Cody WY.

With the sale closing, a pair of format changes have taken place.

Rock 101.1 KROW Cody has flipped to Christian AC “101.1 The One“, while Variety Hits “107.1 The Adventure” KWHO Lovell has moved to Classic Rock. Classic Country “103.3 The Range” KBEN-FM Crowley retains its previous format.

Rodriguez, who is a 1/3 partner in MGR Media’s Talk/Country 1260 KPOW Powell, told the Powell Tribune, “One of the reasons I really wanted to do this, is because so many times a rich lawyer buys radio stations and doesn’t serve the community. It’s better to have a local ownership when it comes to owning radio stations.” Her husband Sam is serving as Chief Engineer, while her daughter Alyssa becomes Program Director of the stations.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Sale Leads To Pair Of Flips In Northern Wyoming

Lance Ventaby Lance Venta
May 9, 2024

Heart Mountain Broadcasting 101.1 The One KROW 103.3 The Range 107.1 The Adventure KWHOApril Rodriguez’s Heart Mountain Broadcasting has closed on its $250,000 purchase of Northeast Digital & Wireless’ White Park Broadcasting’s three stations in Cody WY.

With the sale closing, a pair of format changes have taken place.

Rock 101.1 KROW Cody has flipped to Christian AC “101.1 The One“, while Variety Hits “107.1 The Adventure” KWHO Lovell has moved to Classic Rock. Classic Country “103.3 The Range” KBEN-FM Crowley retains its previous format.

Rodriguez, who is a 1/3 partner in MGR Media’s Talk/Country 1260 KPOW Powell, told the Powell Tribune, “One of the reasons I really wanted to do this, is because so many times a rich lawyer buys radio stations and doesn’t serve the community. It’s better to have a local ownership when it comes to owning radio stations.” Her husband Sam is serving as Chief Engineer, while her daughter Alyssa becomes Program Director of the stations.

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  • Share on X (Opens in new window) X
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

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