New Albany Broadcasting Company’s 1570 WLRS New Albany IN and 92.5 W223DK Louisville KY is the first all-Christmas music station for the 2024 holiday season.
“The 92.5 Days of Christmas” began running on the signals on October 1 and will continue through December 31. The station is promoting that it will debut a new Spanish language format “Latino Radio Service” in January 2025. The signals cover the northern parts of the Louisville market, specifically across the Ohio River in Southern Indiana.
WLRS had entered into a Time Brokerage Agreement with Thomas Hoyt’s Pure Radio LLC that had started in June with those signals simulcasting their Christian Preaching “Pure Radio” network also heard in the market on 92.3 W222CD Louisville via SummitMedia’s 106.9 WVEZ-HD2. W222CD/WVEZ-HD2 is not affected by the change at WLRS.
K.M. Richards
I looked at the licensed contours (since those two translators are spaced to avoid adjacent-channel interference from each other) and neither one actually covers Louisville itself.