After a weekend of stunting, Connoisseur Media relaunched Hot AC “Live 93.5” WARQ Columbia as “93.5 The Bubble” this morning.
The company describes the new brand as being “focused less on format and more on a feel good vibe highlighting the big hits of the last 30 years and music from today that fits the new station sound” with core artists including Taylor Swift, Bruno Mars, Rihanna, Maroon 5, Ed Sheeran, Harry Styles, Sabrina Carpenter, Fall Out Boy, Benson Boone, Coldplay, and Dua Lipa, and well-known one hit wonder favorites past two decades.
WARQ Program Director/afternoon host Brendan Croghan said, “We wanted to build something that feels as refreshing and fun as the name itself. 93.5 The Bubble is packed with the hits people grew up with and the favorites they love today. It’s the kind of station you pop on and suddenly your whole day feels a little lighter.”
Connoisseur SVP/Programming Keith Dakin commented, “One of our goals at Connoisseur Media is to create radio stations that sound and feel like the markets they are in. Columbia was missing a radio station that appeals to the thirty-something female and the music she grew up with, along with the big artists of today. And we liked the opportunity to create a name that felt fun and local.”
The lineup will stay the same with Connoisseur Media and Compass Media Networks’ “Anna & Raven” in mornings, WGER Saginaw based Kenzie in middays, Program Director Brendan Croghan in afternoons, and Skyview Networks’ “XYZ with Erik Zachary” at night.
Original Report 3/13: Connoisseur Media Hot AC “Live 93.5” WARQ Columbia SC began stunting this morning with a broad Variety Hits playlist teasing “something popping up Monday morning”.
Sweepers include mentions of “Pop In, Feel Good”, “Something Bubbling Up In Soda City” and “A New Space is Forming”. WARQ had a 1.0 share in the January 2026 Nielsen Audio ratings trailing iHeartMedia CHR 104.7 WNOK’s 6.0 share. The station most recently featured Connoisseur Media and Compass Media Networks’ “Anna & Raven” in mornings, WGER Saginaw based Kenzie in middays, Program Director Brendan Croghan in afternoons, and Skyview Networks’ “XYZ with Erik Zachary” at night.
Among the songs heard in our sampling of the station were Earth, Wind & Fire “September”, Justin Timberlake “Can’t Stop The Feeling”, Lit “My Own Worst Enemy”, Missy Elliot “Get Your Freak On”, Madonna “Holiday”, The Outfield “Your Love”, and ‘NSync “Bye Bye Bye”.
