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WWKX Providence Stunt Continues For Day Of The Dead

Lance Ventaby Lance Venta
November 1, 2024

Hot 106 106.3 WWKX Providence CumulusCumulus Media dropped the Hip Hop “Hot 106” format on 106.3 WWKX Woonsocket/Providence RI and began stunting at midnight.

The music appears to be Halloween themed with Santana “Evil Ways”, Lady Gaga “Bad Romance”, Warren Zevon “Werewolves of London”, Metro Boomin ft. The Weekend & 21 Savage “Creepin”, and Thomas Dolby “She Blinded Me With Science” heard along with a sweeper stating “Be Afraid. Be Very Afraid” and another of a jackhammer.

As noted on Wednesday, morning hosts ‘Mike D’ DaSilva and Alexus Lee have exited the station. Most of the other on-air staffers of the station are also exiting with the upcoming format change.

Update 11/1: The stunting continues on Friday, November 1 celebrating the “Day of the Dead” with non-stop Grateful Dead.

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A post shared by Big Stress (@bigstressradio)

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 2

  1. Todd Hallidy's avatar Todd Hallidy says:
    1 year ago

    I have never understood the purpose of stunting. It gets noticed by people in the industry, but listeners couldn’t give a damn and may be confused. If you are gonna change the format, change the format.

    Loading...
    Reply
    • Lance Venta's avatar Lance Venta says:
      1 year ago

      The purpose in theory is to generate attention so that when the new format launches people become aware of the new brand right away. In many cases, the stunt does not last long enough to accomplish the goal.

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610 93.1 KARV

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WWKX Providence Stunt Continues For Day Of The Dead

Lance Ventaby Lance Venta
November 1, 2024

Hot 106 106.3 WWKX Providence CumulusCumulus Media dropped the Hip Hop “Hot 106” format on 106.3 WWKX Woonsocket/Providence RI and began stunting at midnight.

The music appears to be Halloween themed with Santana “Evil Ways”, Lady Gaga “Bad Romance”, Warren Zevon “Werewolves of London”, Metro Boomin ft. The Weekend & 21 Savage “Creepin”, and Thomas Dolby “She Blinded Me With Science” heard along with a sweeper stating “Be Afraid. Be Very Afraid” and another of a jackhammer.

As noted on Wednesday, morning hosts ‘Mike D’ DaSilva and Alexus Lee have exited the station. Most of the other on-air staffers of the station are also exiting with the upcoming format change.

Update 11/1: The stunting continues on Friday, November 1 celebrating the “Day of the Dead” with non-stop Grateful Dead.

View this post on Instagram

A post shared by Big Stress (@bigstressradio)

Share This:

  • Click to share on LinkedIn (Opens in new window) LinkedIn
  • Click to share on Facebook (Opens in new window) Facebook
  • Click to share on X (Opens in new window) X
  • Click to share on Threads (Opens in new window) Threads
  • Click to share on Reddit (Opens in new window) Reddit
  • Click to print (Opens in new window) Print
  • Click to email a link to a friend (Opens in new window) Email
  • More
  • Click to share on Mastodon (Opens in new window) Mastodon
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  • Click to share on WhatsApp (Opens in new window) WhatsApp
  • Click to share on Pocket (Opens in new window) Pocket
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 2

  1. Todd Hallidy's avatar Todd Hallidy says:
    1 year ago

    I have never understood the purpose of stunting. It gets noticed by people in the industry, but listeners couldn’t give a damn and may be confused. If you are gonna change the format, change the format.

    Loading...
    Reply
    • Lance Venta's avatar Lance Venta says:
      1 year ago

      The purpose in theory is to generate attention so that when the new format launches people become aware of the new brand right away. In many cases, the stunt does not last long enough to accomplish the goal.

      Loading...
      Reply

Leave a ReplyCancel reply

Recent Headlines

610 93.1 KARV

Arkansas River Valley Radio Purchases Thirteen Arkansas Stations

January 9, 2026
107.1 WMXI Hattiesburg

Heathcock Communications Acquires Hattiesburg Duo

January 9, 2026
Alice 97.3 KLLC San Francisco

Michael Martin Steps Down As KLLC Brand Manager To Focus On National Responsibilties

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Mix 105.1 WMHX Madison

WMYX’s Elizabeth & Radar Expand To Madison

January 9, 2026
Alt 98.7 WDZH Detroit The Breeze

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Visit Southwest Michigan Radio 106.1 1400 WQYQ St. Joseph

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