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WWKX Providence Stunt Continues For Day Of The Dead

Lance Ventaby Lance Venta
November 1, 2024

Hot 106 106.3 WWKX Providence CumulusCumulus Media dropped the Hip Hop “Hot 106” format on 106.3 WWKX Woonsocket/Providence RI and began stunting at midnight.

The music appears to be Halloween themed with Santana “Evil Ways”, Lady Gaga “Bad Romance”, Warren Zevon “Werewolves of London”, Metro Boomin ft. The Weekend & 21 Savage “Creepin”, and Thomas Dolby “She Blinded Me With Science” heard along with a sweeper stating “Be Afraid. Be Very Afraid” and another of a jackhammer.

As noted on Wednesday, morning hosts ‘Mike D’ DaSilva and Alexus Lee have exited the station. Most of the other on-air staffers of the station are also exiting with the upcoming format change.

Update 11/1: The stunting continues on Friday, November 1 celebrating the “Day of the Dead” with non-stop Grateful Dead.

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A post shared by Big Stress (@bigstressradio)

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 2

  1. Todd Hallidy's avatar Todd Hallidy says:
    2 years ago

    I have never understood the purpose of stunting. It gets noticed by people in the industry, but listeners couldn’t give a damn and may be confused. If you are gonna change the format, change the format.

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    • Lance Venta's avatar Lance Venta says:
      2 years ago

      The purpose in theory is to generate attention so that when the new format launches people become aware of the new brand right away. In many cases, the stunt does not last long enough to accomplish the goal.

      Loading...
      Reply

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WWKX Providence Stunt Continues For Day Of The Dead

Lance Ventaby Lance Venta
November 1, 2024

Hot 106 106.3 WWKX Providence CumulusCumulus Media dropped the Hip Hop “Hot 106” format on 106.3 WWKX Woonsocket/Providence RI and began stunting at midnight.

The music appears to be Halloween themed with Santana “Evil Ways”, Lady Gaga “Bad Romance”, Warren Zevon “Werewolves of London”, Metro Boomin ft. The Weekend & 21 Savage “Creepin”, and Thomas Dolby “She Blinded Me With Science” heard along with a sweeper stating “Be Afraid. Be Very Afraid” and another of a jackhammer.

As noted on Wednesday, morning hosts ‘Mike D’ DaSilva and Alexus Lee have exited the station. Most of the other on-air staffers of the station are also exiting with the upcoming format change.

Update 11/1: The stunting continues on Friday, November 1 celebrating the “Day of the Dead” with non-stop Grateful Dead.

View this post on Instagram

A post shared by Big Stress (@bigstressradio)

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
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  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 2

  1. Todd Hallidy's avatar Todd Hallidy says:
    2 years ago

    I have never understood the purpose of stunting. It gets noticed by people in the industry, but listeners couldn’t give a damn and may be confused. If you are gonna change the format, change the format.

    Loading...
    Reply
    • Lance Venta's avatar Lance Venta says:
      2 years ago

      The purpose in theory is to generate attention so that when the new format launches people become aware of the new brand right away. In many cases, the stunt does not last long enough to accomplish the goal.

      Loading...
      Reply

Leave a Reply Cancel reply

Recent Headlines

Nielsen Audio Arbitron

Nielsen September 2026 Ratings Releases 10/22

October 22, 2026
Hope Media Group KSBJ Way FM

Scott Herrold To Depart Hope Media Group Chief of Content Role

October 22, 2026
SummitMedia Scripps Knoxville Wichita Omaha Springfield

Corporate Cuts At SummitMedia

October 22, 2026
La Z 96.5 KZOM Claypool KOOL-HD3 Phoenix

La Z Shuts Down In Phoenix

October 22, 2026
Nielsen Audio Arbitron

Nielsen September 2026 Ratings Releases 10/21

October 21, 2026
104.1 KMOX-FM 1120 KMOX St. Louis

KMOX Adds The Last Show with David Cooper

October 21, 2026
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