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WWKX Providence Stunt Continues For Day Of The Dead

Lance Ventaby Lance Venta
November 1, 2024

Hot 106 106.3 WWKX Providence CumulusCumulus Media dropped the Hip Hop “Hot 106” format on 106.3 WWKX Woonsocket/Providence RI and began stunting at midnight.

The music appears to be Halloween themed with Santana “Evil Ways”, Lady Gaga “Bad Romance”, Warren Zevon “Werewolves of London”, Metro Boomin ft. The Weekend & 21 Savage “Creepin”, and Thomas Dolby “She Blinded Me With Science” heard along with a sweeper stating “Be Afraid. Be Very Afraid” and another of a jackhammer.

As noted on Wednesday, morning hosts ‘Mike D’ DaSilva and Alexus Lee have exited the station. Most of the other on-air staffers of the station are also exiting with the upcoming format change.

Update 11/1: The stunting continues on Friday, November 1 celebrating the “Day of the Dead” with non-stop Grateful Dead.

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A post shared by Big Stress (@bigstressradio)

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 2

  1. Todd Hallidy's avatar Todd Hallidy says:
    2 years ago

    I have never understood the purpose of stunting. It gets noticed by people in the industry, but listeners couldn’t give a damn and may be confused. If you are gonna change the format, change the format.

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    • Lance Venta's avatar Lance Venta says:
      2 years ago

      The purpose in theory is to generate attention so that when the new format launches people become aware of the new brand right away. In many cases, the stunt does not last long enough to accomplish the goal.

      Loading...
      Reply

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WWKX Providence Stunt Continues For Day Of The Dead

Lance Ventaby Lance Venta
November 1, 2024

Hot 106 106.3 WWKX Providence CumulusCumulus Media dropped the Hip Hop “Hot 106” format on 106.3 WWKX Woonsocket/Providence RI and began stunting at midnight.

The music appears to be Halloween themed with Santana “Evil Ways”, Lady Gaga “Bad Romance”, Warren Zevon “Werewolves of London”, Metro Boomin ft. The Weekend & 21 Savage “Creepin”, and Thomas Dolby “She Blinded Me With Science” heard along with a sweeper stating “Be Afraid. Be Very Afraid” and another of a jackhammer.

As noted on Wednesday, morning hosts ‘Mike D’ DaSilva and Alexus Lee have exited the station. Most of the other on-air staffers of the station are also exiting with the upcoming format change.

Update 11/1: The stunting continues on Friday, November 1 celebrating the “Day of the Dead” with non-stop Grateful Dead.

View this post on Instagram

A post shared by Big Stress (@bigstressradio)

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

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Comments

Comments 2

  1. Todd Hallidy's avatar Todd Hallidy says:
    2 years ago

    I have never understood the purpose of stunting. It gets noticed by people in the industry, but listeners couldn’t give a damn and may be confused. If you are gonna change the format, change the format.

    Loading...
    Reply
    • Lance Venta's avatar Lance Venta says:
      2 years ago

      The purpose in theory is to generate attention so that when the new format launches people become aware of the new brand right away. In many cases, the stunt does not last long enough to accomplish the goal.

      Loading...
      Reply

Leave a ReplyCancel reply

Recent Headlines

Bay County 94.5 KBAY San Jose

K-Love To Acquire KBAY

July 8, 2026
Nielsen Audio Arbitron

Nielsen May 2026 Ratings Releases 7/8

July 8, 2026
93.5 WRNR Annapolis Steve Kingston 810 WYRE

Following WZBA Sale, Steve Borneman To Join WRNR As General Manager

July 8, 2026
Cumulus Media 2018 Mary Berner

Don Boyd Rises To Cumulus RVP For Five Southern Markets

July 8, 2026
Rewind 93 92.9 KDAO-FM Eldora

KDAO-FM Rewinds To The 90s

July 8, 2026
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Yung Joc Extends His Morning Takeover Run

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