Cumulus Media News/Talk 640 WFNC Fayetteville NC has named Gilbert Baez as the new host of “Good Morning Fayetteville” from 6-9am weekdays.

Baez previously served as a news anchor at the station in 2000 and 2001. He has spent the majority of his career in television with sixteen years as a reporter at WRAL-TV and another seventeen at WTVD-TV in the Raleigh/Durham market and will continue to also work at WRAL-TV. He previously worked on-air at WCCG and WZFX in Fayetteville and was Adjunct Professor of Communications at Campbell University. He commented, “I started my broadcast career in Pennsylvania on the radio in 1973. Since then, I’ve worked on several radio stations in Ohio and here in Fayetteville, and I’m no stranger to WFNC radio. I worked on the morning show with Jeff Thompson and Wendy Riddle about 20 years ago. It’s great to come back home to Cumulus Media and WFNC!”

Cumulus Fayetteville VP/Market Manager Tish Boden said, “Team Cumulus Fayetteville is excited to have Gilbert Baez join our team as the new host for Good Morning Fayetteville on WFNC News Talk. When you say the name Gilbert Baez in the market it is synonymous with news. I look forward to Gilbert’s success on Good Morning Fayetteville.”

WFNC Program Director Kelvin Culbreth added, “We’re excited to bring on as host of Good Morning Fayetteville an experienced news professional like Gilbert Baez, who will maintain the commitment to community established for 12 years with Jeff “Goldy” Goldberg. Baez brings a deep desire to report the news and a true sense of devotion to Fayetteville, Fort Bragg, and Cumberland County. He’ll bring his wealth of knowledge about our area and his vast cache of connections. We have heard, “Everyone knows Gilbert and Gilbert knows everyone.” He is the perfect host to carry GMF into the future.”

Baez fills the long-vacant morning show opening created by Jeff ‘Goldy’ Goldberg’s retirement in December 2023.