iHeartMedia Hip Hop “96.1 The Beat” WRDG Atlanta has announced the promotion of afternoon host Sean ‘Ferrari’ Simmons to Assistant Program Director.
Simmons will report to Program Director Vladimir Scott responsible for “supporting on-air talent with coaching and development to elevate performance and overseeing station imaging and production to ensure a consistent and high-quality sound”.
Simmons joined then “105.3 The Beat” in October 2023 after previously spending five years at Core Communicators Hip Hop “Streetz 94.5” WWSZ as evening co-host and afternoon host from 2017 to 2022. After starting his career at Streetz, Simmons also spent time as a producer and host at “V103” WVEE from 2015-16. He also co-hosts the Baller Alert Show podcast and spent nine months as National Director of Lifestyle & Mixshow Promotion for Warner Records.
Scott commented, “I’m proud to announce Ferrari Simmons as the new Assistant Program Director for 96.1 The Beat. Ferrari’s deep roots in the city, unmatched hustle, and passion for culture make him the perfect fit to help lead the Beat into its next era. From on-air personality to programming leadership, his journey is Atlanta-made and well-earned!”
iHeartMedia Division EVP/Programming Jill Strada added, “Ferrari Simmons embodies the kind of talent and leadership we strive to nurture at iHeartMedia. His authenticity, relentless drive, and connection to Atlanta’s culture make him an essential force as we continue to evolve 96.1 The Beat. Watching his growth from an influential voice on the mic to a strategic leader behind the scenes has been inspiring. This promotion is not only well-deserved – it’s a win for Atlanta’s hip hop community.”
Simmons stated, “I’m excited to accept the role of Assistant Program Director for 96.1 The Beat! I’m extremely grateful for the opportunity to grow within the iHeartRadio family and to keep doing what I love right here in the city that inspires me. Radio has always been my passion, and I’m proud to be part of a team that brings energy, creativity, and connection to Atlanta every day. Thank you to everyone who’s supported me on this journey — your encouragement means everything.”
