Former “Mix 101.5” WRAL-FM Raleigh Program Director Sammy Simpson is returning to the market to program Curtis Media Group Variety Hits “96.1 BBB” WBBB-FM Raleigh.

Simpson programmed the Capitol Broadcasting cluster from 2020 to 2022 and most recently served as Promotions and Activations Manager. Simpson also programmed WWZZ Washington DC and WXLK Roanoke in his career as well as National Director of Promotions for Bonneville, Director of Marketing & Advertising for “Z100” WHTZ New York and “100.3 The Sound” KSWD Los Angeles and Director of Integrated Marketing for CBS Radio New York. The North Carolina native also has worked on-air at stations including WMXF Fayetteville and WKSI Greensboro, VP/East Coast Marketing for Entertainment Partners and VP/Marketing for the New York Daily News.

Simpson said, “I’m honored to join WBBB and help write the next chapter of this legendary station’s story. The Triangle area is one of the most vibrant, creative, and competitive markets in the country. Our mission will be to make WBBB a station people don’t just listen to, but feel a part of, a place where the music, personalities, and community come together in a way that feels alive, authentic, and unforgettable.”

Curtis Media Group EVP Jonathan Brewster added, “We are very pleased to welcome Sammy back to the Triangle area. I am positive he will lift WBBB to a whole new level, building on its legacy and community connections.”