With the majority of the company’s staffers exiting today following the $4 million sale announced earlier this week of Milwaukee Radio Alliance AC “B93.3” WLDB and Alternative “FM 102.1” WLUM Milwaukee to K-Love Inc., WLDB has gone all-Christmas until K-Love completes its purchase later this year.
WLDB has gone all-Christmas every year since 2016 eventually taking the mantle it the market from iHeartMedia Classic Hits “95.7 Big-FM” WRIT-FM, which bowed out and did not make the move in 2024. In recent years, Saga’s “Pure Oldies 106.9” has also gone all-Christmas.
A handful of staffers led by cluster VP/Programming & Operations Michelle Rutkowski will remain until the sale closes.
Among the others exiting the company and seeking new positions are Operations Manager, Country “Froggy MKE” WLDB-HD3 PD/afternoon host, and WLUM midday host Gordon Mays, WLDB morning host Joe Krauss, and WLDB and Froggy midday host Julie Davidson.
