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Jim Richmond Joins Bonneville Sacramento As SVP/Market Manager

Lance Ventaby Lance Venta
October 27, 2025

Jim Richmond Bonneville SacramentoBonneville International has announced the appointment of Jim Richmond as SVP/Market Manager for its four stations in Sacramento CA.

Richmond moves to Sacramento from Bonneville Seattle, where he spent the past five years as Director of Sales. He has also held roles as General Sales Manager for Entercom San Francisco from 2014-20, Clear Channel Seattle from 2011-13, General Sales Manager for CBS Radio in Denver and Seattle, and Regional VP for New Northwest Broadcasters. He will now oversee AC “Mix 96” KYMX, Hot AC “Now 100.5” KZZO, Country 105.1 KNCI, and “Sactown Sports” 1140 KHTK.

He commented, “I’m honored to join the Sacramento team. These stations have a meaningful connection to the community, and I look forward to supporting our people, growing our digital presence, and serving listeners wherever they are across every platform with purpose and innovation.”

Bonneville President & COO Tanya Vea said, “I’m thrilled for Jim to take on this leadership role in Sacramento. This market has a great lineup of stations, a strong digital sales business, and wonderful employees. Jim has shown himself to be an excellent leader, and his background is the perfect fit. I’m confident that he will build on the strengths of the market, developing the business and the culture at Bonneville Sacramento.”

Richmond fills the leadership position vacated by Steve Cottingim’s retirement in April. San Francisco SVP/Market Manager Val Maki has been overseeing Sacramento since then.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Jim Richmond Joins Bonneville Sacramento As SVP/Market Manager

Lance Ventaby Lance Venta
October 27, 2025

Jim Richmond Bonneville SacramentoBonneville International has announced the appointment of Jim Richmond as SVP/Market Manager for its four stations in Sacramento CA.

Richmond moves to Sacramento from Bonneville Seattle, where he spent the past five years as Director of Sales. He has also held roles as General Sales Manager for Entercom San Francisco from 2014-20, Clear Channel Seattle from 2011-13, General Sales Manager for CBS Radio in Denver and Seattle, and Regional VP for New Northwest Broadcasters. He will now oversee AC “Mix 96” KYMX, Hot AC “Now 100.5” KZZO, Country 105.1 KNCI, and “Sactown Sports” 1140 KHTK.

He commented, “I’m honored to join the Sacramento team. These stations have a meaningful connection to the community, and I look forward to supporting our people, growing our digital presence, and serving listeners wherever they are across every platform with purpose and innovation.”

Bonneville President & COO Tanya Vea said, “I’m thrilled for Jim to take on this leadership role in Sacramento. This market has a great lineup of stations, a strong digital sales business, and wonderful employees. Jim has shown himself to be an excellent leader, and his background is the perfect fit. I’m confident that he will build on the strengths of the market, developing the business and the culture at Bonneville Sacramento.”

Richmond fills the leadership position vacated by Steve Cottingim’s retirement in April. San Francisco SVP/Market Manager Val Maki has been overseeing Sacramento since then.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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