Domain Insight 11/19: What's Next For KEGA & Is A Wave Going To Crash Into Maine?

[membership level="2,3"] On November 10, Broadway Media Country " 101.5 The Eagle " KEGA Oakley/Salt Lake City UT began playing Christmas music. Had it not been proceeded the day before by an application to change call letter to KNAH, it would have raised only one eyebrow as opposed to a full-on expectation of a change to follow. With the new KNAH calls (which take effect on 11/24) spelling Hank backwards, it is not a complete shock that registrations were made this week for 1015Hank.com and HankFMUtah.com . The " Hank-FM " Classic Country brand is owned by Kroeger Media whose Variety Hits " Bob-FM " is heard in Salt Lake City on Broadway Media's 100.7 KYMV/105.5 K288GY. KEGA is one of three Country stations in the Salt Lake City market emphasizing golds to differentiate and currently ranks 21st in the market with a 1.8 share. Cumulus Media’s “ 93.3 The Bull ” KUBL is fifth with a 6.1 and KSOP Inc.’s “ Z104 ” KSOP-FM is tenth with a 3.9 in the October 2023 Nielsen Audio ratings. Binnie Media may be breaking up their Country " Wolf " simulcast in southern Maine. A registration of 993TheWaveMaine.com points towards 99.3 WBQQ Kennebunk breaking away from 99.9 WTHT Auburn/Portland to launch its own identity. WBQQ covers the southern portion of the Portland market. Binnie has removed 99.3 from some of its digital assets recently, but is still mentioning it on-air. WTHT/WBQQ was second overall in the Portland market with a 6.7 share in the Spring 2023 Nielsen Audio ratings leading Saga's third ranked Country 101.9 WPOR's 5.8 and behind Public News/Talk 90.1 WMEA-FM. Mid-West Family Broadcasting Classic Rock “ 95.7 The Lake ” W239CJ/WQLQ-HD2 Benton Harbor MI will soon be on the move to a new frequency. With W239CJ holding a CP to relocate to 107.9, MWFB has reserved 1079TheLake.com . Anonymous Registrations: 1061BobFM.com , 1061HankFM.com , 1075TheBeat.com , Legends973.com , Love102FM.com , Magic933FM.com , and Now987.com . [/membership]

Domain Insight 11/19: What’s Next For KEGA & Is A Wave Going To Crash Into Maine?

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Domain Insight 11/19: What’s Next For KEGA & Is A Wave Going To Crash Into Maine?

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