Domain Insight 6/22: What's Next For Draper's Maryland Acquisitions?

[membership level="2,3"] Draper Media's $11 million purchase of Forever Media's six stations in Delaware and the Eastern Shore of Maryland will lead to at least one flip/rebrand. With Forever utilizing market based websites in all of its markets except Wilmington DE, Draper has reserved domains for its new acquisitions in Easton MD. For AC 96.7 WCEI-FM, the registration was straight-forward with 967WCEI.com . But it appears a flip will be on the horizon at Country 94.3 WINX-FM St. Michaels as the company registered 943Dockside.com and 943DocksideRadio.com . A flip away from Country makes sense as WINX-FM has considerable coverage overlap with Draper's " Coast Country 106.3 " WCEM-FM Cambridge and Classic Country 100.9 WAAI Hurlock. Earlier this month, Zimmer Communications registered a number of domains for the upcoming launch of 93.7 KZMO Fair Grove/Springfield MO registering Z937Country.com , CountryZ937.com , CountryZ93.com , 937MoCountry.com , MoCountry937.com , 937TheStage.com , and TheStage937.com mostly indicating a likely flip to Country. A second set of registrations now point to additional possibilities of AC and Christian AC. The new batch of domains are: 937ThePillar.com , ThePillar937.com , Faith937.com , LiteFM937.com, LiteFMKZMO.com , and SoftHits937.com . AC may be a tight fit as Zimmer already operates AC " 98.7 The Dove " KTXR in the market, which also is served by iHeartMedia's second ranked 105.9 KGBX . Christian AC would put KZMO up against Radio Training Network's " 88.3 The Wind " KWND, which currently is ranked third overall in the Springfield market. Anonymous Registrations: Eagle1035.com , 1049TheFox.com , SportsRadio1047.com . [/membership]

Domain Insight 6/22: What’s Next For Draper’s Maryland Acquisitions?

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Domain Insight 6/22: What’s Next For Draper’s Maryland Acquisitions?

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