On Monday Qantum Broadcasting’s News/Talk 970 WJMX Florence SC dropped Rush Limbaugh in favor of Cumulus’ Mike Huckabee.
Three days later, Rush returns to the market as Miller Communications as Variety Hits “95.3 Frank-FM” WFRK shifts to Talk as “Live 95“. Frank’s format moves intact to 97.1 W246AW which had been Country “Cat Country 97.1” until earlier this month when it began simulcasting 95.3.
Miller CEO Harold Miller tells SCNow.com that the format change and move of Limbaugh to 95.3 was planned to take place on August 1, but was moved up due to WJMX dropping Limbaugh early. Much of 95.3’s lineup will not be in place until 8/1.
