Update 1/10: And that’s two in one day. CBS’ 100.3 KILT-FM Houston has relaunched as “The Bull @ 100.3” being the second major market Country station to do so today.
Branded as “The Next Generation of Country”, the station is featuring a CHR-like presentation to focus on the younger end of the audience spectrum.
The first hour of the revamped Bull featured:
Eric Church – Drink In My Hand
Luke Bryan – All My Friends Say
Jason Aldean – The Only Way I Know
Zac Brown Band – Jump Right In
Jake Owen – Barefoot Blue Jean Night
Carrie Underwood – Blown Away
Kid Rock – All Summer Long
Taylor Swift – Sparks Fly
Blake Shelton – Be Sure Cool If You Did
Florida-Georgia Line – Cruise
Dierks Bentley – Sideways
Kenny Chesney – Somewhere With You
Lady Antebellum – Need You Now
Kip Moore – Somethin’ Bout A Truck
The Band Perry – Better Dig Two
Brad Paisley – This Is Country Music
Kacey Musgraves – Merry Go ‘Round
Original Report 1/9: With the bull logoed Houston Texans still alive in the NFL playoffs and the big Rodeo Houston on its way next month, CBS Country 100.3 KILT-FM looks to be adopting a new brand in the near future.
Anonymous domain registrations were made on January 7th for 1003TheBull.com, TheBull1003.com, and TheBullHouston.com. KILT is currently lagging behind Cox’ “93Q” KKBQ in the battle for Houston’s current Country audience. In the December PPM KKBQ held a 4.0 share to KILT-FM’s 3.2.
KILT-FM also serves as co-flagship of the aforementioned Texans football with sister Sports 610 KILT.
