Little City 97.3 Reno Debuts

Little City 97.3 Reno Swag Modern MusicFollowing the move of Urban “Swag 97.3” KSGG to 1230 and 104.9, Americom launched Modern AC “Little City 97.3” KOLC Reno at Noon today.

The station moves into the nice that sister “Alice 96.5” KLCA has given up as it gradually shifted to CHR. Its positioned musically between Wilks AAA “100.1 The X” KTHX and Shamrock Alternative 104.1 KRZQ while targeting their female listeners.

The first hour of “Little City 97.3” consisted of:
Coldplay – Paradise
Madness – Our House
Tegan & Sara – Closer
Matchbox 20 – Real World
Fun. – Carry On
3 Doors Down – Here Without You
Maroon 5 – One More Night
R.E.M. – The One I Love
Passion Pit – Carried Away
Barenaked Ladies – One Week
Fixx – One Thing Leads To Another
Muse – Madness
Matt Nathanson – Come On Get Higher
Florence And The Machine – Dog Days Are Over
Of Monsters And Men – Little Talks
Melissa Etheridge – I’m The Only One

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