Cromwell Media has shifted Classic Hits “Totally Hits 93.3” W227DC Nashville/95.1 W236CI Murfreesboro/102.5 WPRT-HD4 Pegram/102.9 WBUZ-HD4 La Vergne TN to Christmas Music today as “93.3 Santa-FM“.

Positioning as “The Best Holiday Songs of All Time” and featuring imaging voiced by Santa himself, the station jumps the gun on Midwest Communications AC “Mix 92.9” WJXA to be the first in the Nashville market to go all-Christmas. The station will continue with holiday hits through Christmas Day but is coy on whether the previous format will return.

Cromwell Media Nashville Director of Programming and Branding Chris Atticus said, “Santa showed up at the station and pretty much demanded we hand over the reins. He told us Nashville was ready for Christmas music and said, ‘Trust me, I know these things.’ Who are we to argue with Santa? Some people are afraid of Friday the 13th. We figured it was the perfect day to kick off the most wonderful time of the year. So we handed him the keys, turned up the Christmas music, and let the big guy take over!”