Midwest Family Broadcasting has flipped two of its Rockford, IL stations at 3pm today.
First Variety Hits “95.3 Bob-FM” WRTB Winnebago/Rockford went to Country “95.3 The Bull“.
Positioning itself as “20 In A Row Country”, WRTB will give a crosstown competitor to Townsquare Media’s “Q98.5” WXXQ. WXXQ was second in the market in the Fall 2013 ratings with an 11.3 share. WRTB’s Variety Hits format had a 4.0 share in the ratings period.
News/Talk “100.5 NTA-FM” W263BJ Loves Park has flipped to Classic Hits “100.5 River-FM“. Focusing on pop hits of the 60s through 80s, River-FM will be imaged by WLS-FM Chicago’s Fred Winston.
Midwest Family acquired its Rockford cluster last year from Maverick Media.