Midwest Communications flipped Country “93.5 The Wolf” WLFW Chandler/Evansville to Classic Country “93.5 Duke-FM” today.

The new 80s/90s based Country format becomes the third Duke-FM in Midwest’s portfolio following 2014 launches in Terre Haute and Appleton. The turnkey format is distributed by Envision Radio Networks and Kroeger Media.

In the Fall 2014 Nielsen Audio ratings WLFW’s 3.5 share distantly trailed Townsquare Media’s 99.5 WKDQ‘s 10.0 share.

Envision Networks® and Kroeger Media Inc. are excited to announce Midwest Communications’ WLFW-FM/Evansville, IN debut of DUKE FM®. With WLFW’s recent launch as 93.5 DUKE FM®, the station joins over 200 affiliates on the Envision Country Network. Listen to DUKE FM® at 935duke.com.

“Evansville, Indiana has always been a huge country radio market since the early 1990s. However, over the last few years, superstars like Garth Brooks, Alan Jackson, Reba and Brooks & Dunn have been absent from the radio. We are excited about changing that and giving them a new home on 93.5 Duke FM,” WLFW operations manager Rusty James said.

From the creator of HANK FM® and Variety Hits Format BOB FMSM, Kroeger Media’s DUKE FM® is a turnkey, 24/7 country legends format that provides unique personality-driven radio for the Terre Haute market using listening trends and methodology garnered from listeners in the market.

Similar to his brother HANK, DUKE FM® doesn’t play by the rules. DUKE breaks the mold with a unique mix of tested titles from the 80’s and 90’s and tips his hat to such icons as George, Waylon and Johnny.

DUKE FM® offers different levels of programming packages available for both cash and barter. In addition to the license to use the DUKE name and logo, affiliates have access to a constantly updated music library, creative on-air copy and cutting-edge station imaging including voice, sweeper, promos and jingles. DUKE also offers off-air support with promotional ideas, daily music logs and programming guidance.