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iHeart Man’s Up In Greensboro

Lance Ventaby Lance Venta
May 22, 2015

105.7 The Buzz Man Up WVBZ Greensboro Winston-Salem Triad Nikki Sixx Woody & WilcoxiHeartMedia shifted Alternative “105.7 The Buzz” WVBZ Clemmons/Greensboro, NC to Rock branded just with the “105.7” frequency at 6am today.

Positioning with the slogan “Man Up!”, WVBZ joins iHeart sisters in Omaha, Oklahoma City, and St. Louis using that moniker. The new “105.7” is launching with with hourly tributes to the military for Memorial Day Weekend.

WVBZ previously held an Active Rock format until a frequency swap moved it from 100.3 to 105.7 on January 1, 2014. WVBZ registered a 1.6 share in the April 2015 Nielsen Audio PPM Ratings.

The first hour of the new format consisted of:
AC/DC – Have A Drink On Me
Sublime – Santeria
Red Rider – Lunatic Fringe
Metallica – I Disappear
Temple Of The Dog – Say Hello 2 Heaven
Bad Company – Feel Like Makin’ Love
Foo Fighters – Learn To Fly
Boston – More Than A Feeling
Saliva – Click Click Boom
Staind – Its Been Awhile
Guns N Roses – Welcome To The Jungle
Def Leppard – Rocket

iHeartMedia Greensboro announces the debut of “105.7 The Triad’s New Choice for Rock,” flipping Alternative WVBZ-FM “105.7 The Buzz” to Rock beginning Friday, May 22 at 6am. 105.7 will feature artists such as Guns N’ Roses, Motley Crue, Nirvana, AC/DC, Red Hot Chili Peppers, Linkin Park and more. The Triad’s 105.7 will also have limited commercial interruption thru the holiday weekend.

“The station will be made up of the best rock of all time, from Soundgarden to Motley Crue,” said Program Director Keith Allen. “105.7 will provide Triad listeners the choice to listen to music in the morning and not wait till lunchtime. Plus they won’t have to listen to a station that only plays one or two rock songs every blue moon. Now, is the Triad ready to Man Up?”

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Comments 2

  1. airplane777's avatar airplane777 says:
    11 years ago

    Since KBRU Oklahoma City started the “Man UP” campaign, the station has gotten rather good lately.

    Loading...
    Reply
  2. Mark W.'s avatar Mark W. says:
    11 years ago

    The “MAN UP!” positioner was first used by iHeart in Salt Lake City, at Rock 106.5, where it is still used to this day.

    The success of Rock 106.5 has Cumulus’ K-BEAR 101 on life support.

    Loading...
    Reply

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iHeart Man’s Up In Greensboro

Lance Ventaby Lance Venta
May 22, 2015

105.7 The Buzz Man Up WVBZ Greensboro Winston-Salem Triad Nikki Sixx Woody & WilcoxiHeartMedia shifted Alternative “105.7 The Buzz” WVBZ Clemmons/Greensboro, NC to Rock branded just with the “105.7” frequency at 6am today.

Positioning with the slogan “Man Up!”, WVBZ joins iHeart sisters in Omaha, Oklahoma City, and St. Louis using that moniker. The new “105.7” is launching with with hourly tributes to the military for Memorial Day Weekend.

WVBZ previously held an Active Rock format until a frequency swap moved it from 100.3 to 105.7 on January 1, 2014. WVBZ registered a 1.6 share in the April 2015 Nielsen Audio PPM Ratings.

The first hour of the new format consisted of:
AC/DC – Have A Drink On Me
Sublime – Santeria
Red Rider – Lunatic Fringe
Metallica – I Disappear
Temple Of The Dog – Say Hello 2 Heaven
Bad Company – Feel Like Makin’ Love
Foo Fighters – Learn To Fly
Boston – More Than A Feeling
Saliva – Click Click Boom
Staind – Its Been Awhile
Guns N Roses – Welcome To The Jungle
Def Leppard – Rocket

iHeartMedia Greensboro announces the debut of “105.7 The Triad’s New Choice for Rock,” flipping Alternative WVBZ-FM “105.7 The Buzz” to Rock beginning Friday, May 22 at 6am. 105.7 will feature artists such as Guns N’ Roses, Motley Crue, Nirvana, AC/DC, Red Hot Chili Peppers, Linkin Park and more. The Triad’s 105.7 will also have limited commercial interruption thru the holiday weekend.

“The station will be made up of the best rock of all time, from Soundgarden to Motley Crue,” said Program Director Keith Allen. “105.7 will provide Triad listeners the choice to listen to music in the morning and not wait till lunchtime. Plus they won’t have to listen to a station that only plays one or two rock songs every blue moon. Now, is the Triad ready to Man Up?”

Share This:

  • Share on LinkedIn (Opens in new window) LinkedIn
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  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
  • Print (Opens in new window) Print
  • Email a link to a friend (Opens in new window) Email
  • More
  • Share on Mastodon (Opens in new window) Mastodon
  • Share on Telegram (Opens in new window) Telegram
  • Share on WhatsApp (Opens in new window) WhatsApp
Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Comments 2

  1. airplane777's avatar airplane777 says:
    11 years ago

    Since KBRU Oklahoma City started the “Man UP” campaign, the station has gotten rather good lately.

    Loading...
    Reply
  2. Mark W.'s avatar Mark W. says:
    11 years ago

    The “MAN UP!” positioner was first used by iHeart in Salt Lake City, at Rock 106.5, where it is still used to this day.

    The success of Rock 106.5 has Cumulus’ K-BEAR 101 on life support.

    Loading...
    Reply

Leave a Reply Cancel reply

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