iHeart Man’s Up In Greensboro

105.7 The Buzz Man Up WVBZ Greensboro Winston-Salem Triad Nikki Sixx Woody & WilcoxiHeartMedia shifted Alternative “105.7 The Buzz” WVBZ Clemmons/Greensboro, NC to Rock branded just with the “105.7” frequency at 6am today.

Positioning with the slogan “Man Up!”, WVBZ joins iHeart sisters in Omaha, Oklahoma City, and St. Louis using that moniker. The new “105.7” is launching with with hourly tributes to the military for Memorial Day Weekend.

WVBZ previously held an Active Rock format until a frequency swap moved it from 100.3 to 105.7 on January 1, 2014. WVBZ registered a 1.6 share in the April 2015 Nielsen Audio PPM Ratings.

The first hour of the new format consisted of:
AC/DC – Have A Drink On Me
Sublime – Santeria
Red Rider – Lunatic Fringe
Metallica – I Disappear
Temple Of The Dog – Say Hello 2 Heaven
Bad Company – Feel Like Makin’ Love
Foo Fighters – Learn To Fly
Boston – More Than A Feeling
Saliva – Click Click Boom
Staind – Its Been Awhile
Guns N Roses – Welcome To The Jungle
Def Leppard – Rocket

iHeartMedia Greensboro announces the debut of “105.7 The Triad’s New Choice for Rock,” flipping Alternative WVBZ-FM “105.7 The Buzz” to Rock beginning Friday, May 22 at 6am. 105.7 will feature artists such as Guns N’ Roses, Motley Crue, Nirvana, AC/DC, Red Hot Chili Peppers, Linkin Park and more. The Triad’s 105.7 will also have limited commercial interruption thru the holiday weekend.

“The station will be made up of the best rock of all time, from Soundgarden to Motley Crue,” said Program Director Keith Allen. “105.7 will provide Triad listeners the choice to listen to music in the morning and not wait till lunchtime. Plus they won’t have to listen to a station that only plays one or two rock songs every blue moon. Now, is the Triad ready to Man Up?”

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.


  1. Since KBRU Oklahoma City started the “Man UP” campaign, the station has gotten rather good lately.

  2. The “MAN UP!” positioner was first used by iHeart in Salt Lake City, at Rock 106.5, where it is still used to this day.

    The success of Rock 106.5 has Cumulus’ K-BEAR 101 on life support.

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