Update 9/3: 97.3 KSGG launched its new format as Urban “Swag 97.3” at 1:00 this afternoon.
Original Report 8/30: Americom Broadcasting has moved Variety Hits “Bob 97.3” KZTQ Reno, NV to 93.7 replacing CHR “Z93.7” KWNZ.
The 97.3 signal will return to Rhythmic CHR to the stronger signal as “Swag 97.3” in the coming days. 97.3 was CHR and then Rhythmic from 1985 to 2004 under the now dropped KWNZ calls. Swag will mostly compete directly with Citadel’s “Wild 102.9” KWYL. 97.3 is a Class C with 87 kW at 2113 feet, while 93.7 is a a Class A operating with 3.6 kW at 423 feet.
The call signs have already shifted as 93.7 acquired the KZTQ calls today while 97.3 assumed KSGG.
