Bob Moves In Reno; 97.3 Getting Swag

Swag 97.3 Bob 93.7 Z93.7 KWNZ KZTQ Reno Lake Tahoe Americom

Update 9/3: 97.3 KSGG launched its new format as Urban “Swag 97.3” at 1:00 this afternoon.

Original Report 8/30: Americom Broadcasting has moved Variety Hits “Bob 97.3” KZTQ Reno, NV to 93.7 replacing CHR “Z93.7” KWNZ.

The 97.3 signal will return to Rhythmic CHR to the stronger signal as “Swag 97.3” in the coming days. 97.3 was CHR and then Rhythmic from 1985 to 2004 under the now dropped KWNZ calls. Swag will mostly compete directly with Citadel’s “Wild 102.9” KWYL. 97.3 is a Class C with 87 kW at 2113 feet, while 93.7 is a a Class A operating with 3.6 kW at 423 feet.

The call signs have already shifted as 93.7 acquired the KZTQ calls today while 97.3 assumed KSGG.

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Lance Venta is the Owner and Publisher of and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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