The revamp will bring along a Dance leaning CHR along the lines of its sister in Winnipeg as described below.
Registrations have been made for Energy1035.com, Energy1035.ca, and Energy103.ca. Both stations are currently also rans in their markets. In Halifax, 103.5 trails Bell Media’s “101.3 The Bounce” CJCH.
Toronto is a slightly more complex story. The CHR battle right now is crowded with CIDC trailing 104.5 CHUM-FM, 99.9 Virgin Radio, Kiss 92.5, and Flow 93.5 which are all featuring current hit formats. CIDC is not a city grade signal in Toronto, broadcasting from 53 miles northwest of town. The Energy moniker has heritage in Toronto from its use in the mid 90′s on “Energy 108” CING.
Evanov launched a very Dance heavy CHR with the “Energy” moniker in Winnipeg this past July. The station exploded out of the box with a 6.9 share in its first ratings period. Will either or both these stations rebrand along the lines of its sister in Winnipeg in attempt to duplicate its success?