Urban One has flipped Classic Hip-Hop/R&B “Boom 94.5” KSOC Gainesville/Dallas TX back to Urban AC as “Majic 94.5“.

The new brand launched this morning with the return of the Tom Joyner Show to the market. Joyner, whose program originates in the market, had been heard on 94.5 until its flip to Classic Hip-Hop in November 2014. The station will also carry the syndicated DL Hughley in afternoons and “Love and R&B with John Monds” in evenings. Cindi B. remains in place for middays from 9am-2pm. The station is listing core artists as including: Jill Scott, Maxwell, Music Soulchild, Beyonce, Mary J. Blige, Mariah Carey, Brandy, Bruno Mars, Monica, Faith Evans, and Ro James.

The station previously used the “Magic” name when Radio-One acquired 94.5 KDGE in 2000 along with the intellectual property of then Jammin Oldies 102.1 KTXQ. The station then flipped to Urban AC as “K-Soul” in 2002 before becoming Urban Oldies “Old School 94.5” in 2011 and returning to “K-Soul” in January 2014.

Radio One Dallas flips Classic Hip Hop KSOC-FM to R&B and Throwbacks “Majic 94.5.” The new format features music from artists such as Bruno Mars, Beyonce and Mary J. Blige, but still keeps a little throwback flavor with the likes of Erykah Badu, 112, and Prince. As a part of the change, the Metroplex gets reacquainted with a familiar voice during morning drive with syndicated Tom Joyner from 5-9am.

“We’re excited to bring a fresh, new vibe to the airwaves with Majic 94-5 and I think the Metroplex will like what they hear,” says Radio One Dallas VP/General Manager Tami Honesty. “With today’s fast-paced news cycle, the return of Tom Joyner during mornings and the addition of D.L. Hughley in afternoons, we’ll connect with our listeners on another level giving us the right balance of music and entertainment.”

“So excited… on the air in Dallas. It’s hard for me to keep a secret,” said Joyner. “I wanted to get on stage with Frankie Beverly and announce it on Saturday,” (referring to a concert attended by Joyner this past weekend).

New to afternoons is the syndicated “D.L. Hughley Show.” DFW’s own Cindi B. will continue to grace the airwaves during middays from 9am-2pm. Evenings from 7pm to 12 midnight belong to radio veteran John Monds with his “Love and R&B with John Monds” program airing Sundays through Thursdays.

“Majic 94-5 will satisfy the adults that are looking for an R&B station that is customized for the DFW, with all-star talent like Tom Joyner and DL Hughley,” said Radio One Dallas OM/PD Mark McCray. “We are confident that our mix of music and talent will reflect the thoughts and concerns of our community while entertaining and informing the Metroplex.”