Townsquare Media has announced the retirement of Bill ‘Tad Pole’ McAdams as Brand Manager/morning host at Country “Big Frog 104” WFRG-FM and the addition of Carl Neff to mornings.
McAdams had been with Townsquare Utica since 2007 previously serving as Operations Manager for the cluster as well. McAdams has also programmed in Murray KY, Lima OH, Watertown NY, and Flagstaff AZ in his 43 year career.
Neff joins Stacey ‘Polly Wogg’ McAdams in mornings at WFRG-FM. Neff most recently served as a news anchor and reporter for Saga Communications in Ithaca. He previously interned for Townsquare Utica in 2018 and held multiple roles including Production Director, General Manager and morning host at SUNY Oswego’s 89.9 WNYO.
Townsquare Media Utica, home to Big Frog 104 (WFRG), Lite 98.7 (WLZW), 96.1 The Eagle (WODZ), WIBX 950 (WIBX), and 96.9 WOUR, announced the retirement of Bill “Tad Pole” McAdams, Brand Manager and co-host of the “Tad and Polly” morning show on Big Frog 104. Bill’s co-host and spouse, Stacey “Polly Wogg” McAdams, will get a new morning show partner with the addition of Carl Neff.
“We are so incredibly thankful for Bill McAdams’ immeasurable contributions to Townsquare Media. As a programming leader over the last decade, he has helped build WFRG/Big Frog 104 into a mammoth radio brand, and helped expand WFRG and all of our stations into successful, multi-media brands,” said Townsquare Utica Market President Karen Carey. “We wish Bill the absolute best in his well-deserved retirement.”
Carey continued, “We are excited to welcome Carl Neff back home to our Townsquare Media team, as Big Frog 104’s new Morning Show Co-Host, with Polly. Carl is a fresh, energetic talent who is excited to connect with the Big Frog 104 audience. Carl is starting with this sage advice: Put on your seatbelt, Carl, because you are in for one heck of a ride with Polly!”
“We are ready to kick off 2022 by welcoming home Carl Neff. I know our audience on Big Frog 104 will be excited to have him on-air with Polly, and to follow their crazy shenanigans on our station app,” added Townsquare Utica Director of Content David Wheeler. “Bill McAdams has been an incredible Brand Manager for Big Frog 104, and an incredible coach in our industry, for so many years. It’s sad to see him go, but we are happy he will be able to have some relaxing time on the golf course when the snow finally thaws out. We wish him nothing but the best in retirement, and look forward to watching Polly yell at his cooking on Facebook.”
“Getting this opportunity with Big Frog is huge for me. As someone who has grown up listening to Big Frog, joining the morning show is an unbelievable feeling. I have worked hard to get where I am, ever since I got my first opportunity on-air six years ago. Replacing Tadpole, a Central New York staple, has left me with big shoes to fill. But I can assure you, Polly and I will prove doubters wrong. We both have the same drive and love for media. Thank you to Townsquare for giving me this opportunity. I’m living my dream in the place I call home,” commented Neff.
Carl Neff first joined Townsquare Media as an intern in 2018 and worked his way up to weekend part-time on 96.1 The Eagle and Big Frog 104. After graduating SUNY Oswego for Broadcasting in 2020, he worked as afternoon news anchor on WHCU in Ithaca New York. He returns to his hometown and Townsquare to co-host mornings with Polly on Big Frog 104.
