Steven Lara’s Gorilla Broadcasting Company has launched Regional Mexican “El Gallo” on 900 WNMB North Myrtle Beach and translators 98.9 W255BZ Myrtle Beach, 102.3 W272CV Myrtle Beach and 103.5 W278DF North Myrtle Beach SC.
“El Gallo” becomes the second Regional Mexican station in the Myrtle Beach area joining iHeartMedia’s rimshot “El Patron 93.5” WLQB Ocean Isle Beach NC.
The station becomes Lara’s second under the “El Gallo” brand as he also operates “El Gallo 94.3” WLEL Ellaville/Americus GA via LMA. Lara is also a partner in Brothers Media, which operates “Latina 99.9” 1300 WJDA Quincy/W260DS Boston MA via LMA.
Gorilla Broadcasting Company acquired the former “Carolina Country” from Jeff Andrulonis’ Colonial Radio Group in February for $400,000.
