Beasley Media Classic Rock “98.7 The Shark” WPBB Holmes Beach/Tampa FL is now being powered by Super Hi-Fi’s AI-driven radio operating system.

Following its launch on Audacy’s “103.1 Front Range Country” KQKS-HD2 Denver, the launch in Tampa marks the first deployment of Super Hi-Fi’s system on a full powered signal and hosted station.

Super Hi-Fi says, “With this new operational model, human talent continues to program the music and host all personalities, ensuring the station retains its authentic touch. However, the integration of Super Hi-Fi’s AI-enabled, cloud-based system revolutionizes the station’s programming, management, voice-tracking, updating, and delivery. The entire station has “moved to the cloud”, with Super Hi-Fi’s enterprise-grade stream delivered directly to a modern, optimized transmitter-based playout system. This strategic set of upgrades positions Beasley at the forefront of the industry’s digital transformation, showcasing a new way to deliver radio that reduces complexity and costs while enhancing the listener experience. ”

“We’re excited to begin the deployment of Super Hi Fi’s technology in Tampa, marking another key milestone in our AI and technology roadmap,” said Beasley Media Group Chief Executive Officer Caroline Beasley. “This technology enables us to deliver our broadcast in a cloud-to-ground approach that streamlines operations and prepares the stations for the future. This launch enhances our station’s capabilities, underscores our commitment to integrating innovative technologies that enrich the listener experience and positions us at the forefront of the evolving audio landscape.”

Zack Zalon, Co-Founder and CEO of Super Hi-Fi, commented, “We are thrilled to work with Beasley on their roadmap for the future. The legacy of Beasley’s innovations in radio is already a huge part of the industry’s history, so it’s an honor to have the opportunity to work alongside them as they help carve the next step for radio.”