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Buffalo Bills To Depart WGR As They Take Production In-House

Lance Ventaby Lance Venta
February 3, 2026

Buffalo Bills 550 WGRThe NFL’s Buffalo Bills have announced the end of their fourteen year broadcast partnership with Audacy Sports 550 WGR Buffalo and bring production of their games in-house for the 2026 season.

The Bills will partner with Good Karma Brands to build out a new content distribution plan and to expand their network across New York State, Southern Ontario and the rest of the country.

Additionally, the daily “One Bills Live” show hosted by Chris Brown and Steve Tasker and currently heard from 1-3pm on WGR and “95.7 The Fan” 950 WROC Rochester, will move to BuffaloBills.com, and the Bills app while continuing to simulcast on MSG Western New York.

Bills President of Business Operations Pete Guelli said, “The delivery of media content has changed dramatically over the years. We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community.”

With the Bills departing WGR and its game broadcasts moving to another station in the market, sources in the market say WGR is set to announce that it will begin simulcasting on what is now Country “107.7/104.7 The Wolf” WLKK Wethersfield Township/W284AP Buffalo NY .

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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Buffalo Bills To Depart WGR As They Take Production In-House

Lance Ventaby Lance Venta
February 3, 2026

Buffalo Bills 550 WGRThe NFL’s Buffalo Bills have announced the end of their fourteen year broadcast partnership with Audacy Sports 550 WGR Buffalo and bring production of their games in-house for the 2026 season.

The Bills will partner with Good Karma Brands to build out a new content distribution plan and to expand their network across New York State, Southern Ontario and the rest of the country.

Additionally, the daily “One Bills Live” show hosted by Chris Brown and Steve Tasker and currently heard from 1-3pm on WGR and “95.7 The Fan” 950 WROC Rochester, will move to BuffaloBills.com, and the Bills app while continuing to simulcast on MSG Western New York.

Bills President of Business Operations Pete Guelli said, “The delivery of media content has changed dramatically over the years. We believe the model of in-house production, distribution, and sales will better position the organization to provide access to our fans as well as allow us to further engage with the local business community.”

With the Bills departing WGR and its game broadcasts moving to another station in the market, sources in the market say WGR is set to announce that it will begin simulcasting on what is now Country “107.7/104.7 The Wolf” WLKK Wethersfield Township/W284AP Buffalo NY .

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  • Share on Facebook (Opens in new window) Facebook
  • Share on X (Opens in new window) X
  • Share on Bluesky (Opens in new window) Bluesky
  • Share on Threads (Opens in new window) Threads
  • Share on Reddit (Opens in new window) Reddit
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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

Log In

Join Now | Lost Password?

Comments

Leave a ReplyCancel reply

Recent Headlines

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Aaron Carreno Exits Civic Media

August 2, 2026
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FCC Report 8/3: Date & Rules Set For FM Auction 114

August 2, 2026
NewsRadio WFLA Orlando WFLF 540 93.1 Bud 94.1

Good Morning Orlando Comes To An End At 540 WFLF

August 2, 2026
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Eastlan June 2026 Ratings Releases

July 31, 2026
Nielsen Audio Arbitron

Nielsen Spring & June 2026 Ratings Releases 7/31

July 31, 2026
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