Nine months after launching what it calls “the industry’s first Latino AI-powered radio personality”, Entravision is hyping the performance of the “Al Aire y Sin Permiso” morning show hosted by Geraldine ‘GeeGee’ Guzman and ‘El Coyotec’ on Spanish Adult Hits “Jose 97.5/107.1” KLYY Riverside, KSSC Ventura, KSSD Fallbrook, and KSSE Arcadia CA.
The show, which airs weekdays from 8-10am, debuted in September 2025 under the collaboration of Entravision President of Audio Eduardo Maytorena and EVP/AI Strategy LeaAnna Hernandez. The company says, “At the center of the show’s success is the unique chemistry between its two hosts. Coyotec brings curiosity, humor, and the ability to rapidly process information, identify trends, and connect ideas in unexpected ways. Gee Gee—affectionately known as “Prima GeeGee” by Coyotec—provides the heart of the show, grounding each discussion with authenticity, emotional intelligence, and a deep connection to the LA community. Together, they create a one-of-a-kind listening experience that feels authentic, culturally relevant, and uniquely entertaining.”
GeeGee said, “After ten years in LA radio, I know true connection. As part of the first-ever AI radio show, we’re breaking completely new ground. It’s a space where tech meets the streets of LA, keeping our audience locked into a conversation that literally no one else is having.”
The station’s website describes Coyotec in Spanish as “Coyotec is the first AI-powered Latino broadcaster, featuring an engaging presence, an immersive voice, and a personality that connects and captivates from the very first moment.”
LeaAnna Hernandez stated, “At its core, this show is about possibility. We want listeners to feel curious about technology, empowered to explore it, and inspired by what it can help them achieve. Latinos have always been creators, innovators, and resilient problem-solvers. Al Aire y Sin Permiso celebrates that spirit and reminds us that we’re not just participating in the future—we’re helping shape it.”
Entravision says the show is outperforming market trends and growing younger Hispanic male listeners. In the Los Angeles market during the show the company says the show rose 75% in Hispanic men 25-54, 59% in Hispanic men 18-49, and 53% in Hispanic males 18-34, while the total market average growth was in the single digits in weekly cume from March to April 2026.
Maytorena commented, ““For years, radio has been sold as inventory. We believe the future is about experiences, storytelling, and audience connection. The Latino audience has always embraced great personalities, culture, and innovation. What makes Al Aire y Sin Permiso so exciting is that it brings all three together. We’re creating a new model where technology expands creativity, human personalities remain at the center of the experience, and advertisers have new ways to connect authentically with consumers.”
