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Never Settle For Mediocrity

Lance's Line RadioInsight Blog

logo-squareWelcome to the new and improved RadioInsight.com.

It has been less than a year since our last redesign, but quickly the flaws became apparent. We aspire to put forth a professional appearance and the old design was anything but. With the tenth anniversary of the site coming in April, I wanted something that proudly conveyed our legacy and our future.

And this is just the beginning. Next week we’ll begin integrating the new layout into our Community along with a major upgrade to the system that powers it. We’ll also be debuting a new monthly feature this week looking back at 1996 and its affects on the industry today. After that comes the launch of PodcastingInsight.

If you’re not happy with the presentation your brand do what you have to do to change it. Even a slight modification to a station’s presentation could be the difference between a 2 share and a 4 share. The worst answer you can give or be given is “that’s how it’s always been done”. Be willing to try something new.

Profile photo of Lance Venta
Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

5 Comments

  1. Profile photo of Dan


    Love the redesign. It’s awesome! Keep up the good work.

    Dan <

  2. Profile photo of MediaFan85


    Love the new look. Amazing how far the website has come since its was first launched.

  3. Profile photo of Chuck Ingersoll


    Definitely an improvement. As a Mac user with Chrome, the previous site was so hinky as to make me give up and go elsewhere. Nice to see you smoothing things out.

  4. Profile photo of TimmyWA


    Well done, Lance!

  5. Profile photo of silkie


    Agreed on, “That’s how it’s always been done.”, or even worse, “But this is how we did it at my last firm.”, even though they left. As for not liking the brand presentation, waiting to be spoon fed instead of taking initiative is also a non starter.

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