Jim Pattison Radio Group flipped AAA “95.3 The Peak” CHPK Calgary to Country “Wild 95.3” at 10:15 this morning.

The flip puts CHPK in direct competition with Corus’ “Country” CKRY with a younger skewing format. CHPK signed-on in April 2014 but never rose above a 1.7 share and a 1.5 in the most recent August 31-November 29 2015 Numeris PPM ratings period. CKRY meanwhile led the Calgary market with a 10.3 share.

WILD 95.3 has entered the Calgary radio airwaves! A new country radio station based in Calgary, Alberta, WILD 95.3 is youthful and fun and driven by energy!

WILD 95.3 is Calgary’s New Country! The station will engage the audience on the air, on social platforms, on site and be plugged in to today’s young woman and man. Fun will be evident in the station’s on air presentation, promotions and on-air talent.

“We’re thrilled that with the launch of Wild 95.3 Calgarians now have a choice for New Country. We plan to kick it up a notch and deliver true excitement and energy,” said Eric Stafford, General Manager. “We’ll show what WILD means through our music, our presentation and our complete involvement in the community.”

Launching with 10,000 uninterrupted songs in a row, listeners will find hot country artists such as Luke Bryan, Florida Georgia Line, Carrie Underwood, Zac Brown Band and Keith Urban playing on WILD 95.3.

Ross Winters, Director of Programming for the Jim Pattison Broadcast Group added, “Calgary listeners told us that they love New Country music and that they love choice, so we’re delighted to give them both!”