The irony in all this is the parent company stated, via their streaming provider, that they have “quintupled” their revenue using Streamguys midroll ad insertion for out-of-market listeners. Financial reasons? Give me a break. Since I discovered they were removing the local production from co-owned Rock 92 in Greensboro, I stopped listening to them. When I stream X station, I expect to hear X station, not some geotargeted, algorithmically-generated, AI-infused ad break, automated based on a profile they randomly built for me based on search history. SiriusXM has learned this the hard way, thus they have removed targeted ads from their streaming app and kept the ad breaks on their sports, talk and comedy channels rolling as they should. If radio wants to save itself, it can do so without the help of big tech. Yes, I’m looking squarely at you, Radio One and WBT. I use VLC to access your stream, and yes, I am pressing the enter key at the split second a geotargeted ad break comes on, and usually that returns the stream to local programming. So keep giving us your junk ad breaks, and we’ll either find ways around them or stop listening altogether.