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Ownership Change Leads To Country Split On California Coast

96.1 SLO Country KSLY San Luis Obispo 102.5 Sunny Country KSNI-FM Santa MariaWith El Dorado Broadcasters selling half of their “Sunny Country” simulcast in San Luis Obispo/Santa Maria CA, the market finds itself with two competing stations.

American General Media has closed on its purchase of 102.5 KSNI-FM and News/Talk 1240 KSMX Santa Maria from El Dorado. KSNI-FM retains the “Sunny Country” branding but the airstaff exits. Jay Turner, who served as PD/Morning Host at KSNI from 1999 through 2012 returns to the station as APD/Morning Host. He had been working as PD/Afternoon host at El Dorado’s Classic Rock 99.1 KXFM in the market.

With El Dorado retaining 96.1 KSLY-FM San Luis Obispo, the station has become “96.1 SLO Country“. Group Production Director Scott Taylor and AC “Coast 101.3” KSTT midday host Jennifer Grant will host mornings at KSLY.

The two stations previously ran competing Country formats until merging under the “Sunny Country” banner in 2012.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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