Univision has flipped Bilingual Rhythmic CHR “Latino Mix 107.9” KLLE North Fork/Fresno to Regional Mexican “Zona MX“.
KLLE joins Univision sisters KSCA Los Angeles and KISF Las Vegas in utilizing the “Zona MX” identity that had launched on those stations in March. At that time Univision had registered ZonaMX921.com for 92.1 KOND Clovis/Fresno. That station is still running its older skewing Regional Mexican format as “92.1 Fresno“.
KLLE rimshots Fresno from the northeast and registered a 1.2 share in the Winter 2016 Nielsen Audio ratings.