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The Block Doubles Up Into Spartanburg

96.3 The Block Greenville WFBC-HD2 104.5 SpartanburgEntercom Urban “96.3 The Block” W242BX/93.7 WFBC-HD2 Greenville SC has added a second signal to cover the Spartanburg half of the market.

104.5 W283CG Inman SC completed its move from Tryon NC and is now operating with 250w/140m from just outside Spartanburg. The launch gives the station near full coverage of the entire market.

96.3 The Blockdebuted in October 2015 and carries the Steve Harvey Morning Show and parts of The Breakfast Club. While it is not publicly appearing yet in Nielsen Audio’s ratings we can see that it has made inroads against SummitMedia’s Rhythmic CHR “Hot 98.1” WHZT, which dropped from a 5.6 share in the Fall 2015 book to 3.9 in the Winter 2016.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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