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The Block Doubles Up Into Spartanburg

Lance Ventaby Lance Venta
May 5, 2016

96.3 The Block Greenville WFBC-HD2 104.5 SpartanburgEntercom Urban “96.3 The Block” W242BX/93.7 WFBC-HD2 Greenville SC has added a second signal to cover the Spartanburg half of the market.

104.5 W283CG Inman SC completed its move from Tryon NC and is now operating with 250w/140m from just outside Spartanburg. The launch gives the station near full coverage of the entire market.

“96.3 The Block” debuted in October 2015 and carries the Steve Harvey Morning Show and parts of The Breakfast Club. While it is not publicly appearing yet in Nielsen Audio’s ratings we can see that it has made inroads against SummitMedia’s Rhythmic CHR “Hot 98.1” WHZT, which dropped from a 5.6 share in the Fall 2015 book to 3.9 in the Winter 2016.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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The Block Doubles Up Into Spartanburg

Lance Ventaby Lance Venta
May 5, 2016

96.3 The Block Greenville WFBC-HD2 104.5 SpartanburgEntercom Urban “96.3 The Block” W242BX/93.7 WFBC-HD2 Greenville SC has added a second signal to cover the Spartanburg half of the market.

104.5 W283CG Inman SC completed its move from Tryon NC and is now operating with 250w/140m from just outside Spartanburg. The launch gives the station near full coverage of the entire market.

“96.3 The Block” debuted in October 2015 and carries the Steve Harvey Morning Show and parts of The Breakfast Club. While it is not publicly appearing yet in Nielsen Audio’s ratings we can see that it has made inroads against SummitMedia’s Rhythmic CHR “Hot 98.1” WHZT, which dropped from a 5.6 share in the Fall 2015 book to 3.9 in the Winter 2016.

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Lance Venta

Lance Venta

Lance Venta is the founder and publisher of RadioInsight.com. Lance has been covering the radio industry since founding the first radio industry discussion forums in the mid 1990s. He also advises and builds content strategies and web platforms for stations and programs across America.

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