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My Country 102.3 Ocala To Flip To Country/Rock Hybrid

US 102.3 Country Rock MyCountry WTRS WXUS Ocala JVC Media Bubba Love SpongeJVC Media Country “My Country 102.3” WTRS-FM Dunnellon/Ocala FL will relaunch as Country/Rock hybrid “US 102.3” WXUS on Wednesday, June 29 at 10:00am.

Positioned as “The Crossroads of Country and Rock”, the station will feature a mix of Country and Southern Rock such as Jason Aldean, Luke Bryan, Lynyrd Skynyrd, .38 Special, Tom Petty and The Eagles. Syndicated morning host Bubba The Love Sponge will remain in mornings.

JVC Media of Florida, one of the leading independent and locally owned radio broadcasters in the country, announces WTRS in Gainesville-Ocala, FL will evolve its Country format into a custom music mix of Country and Southern Rock as US 102-3 – The Crossroads of Country and Rock. The new WXUS will sign on Wednesday June 29th at 10am. Listen online at US1023.com.

“US 102-3 has been researched and designed exclusively for North Central Florida”, says WXUS Program Director Bo Hamilton. “We spent weeks talking to our listeners, partners, and community leaders and found there is no need for another ‘cookie-cutter’ top 40 Country station. This area has a rich Country and Southern Rock heritage that is unserved and US 102-3 fills that void.”

JVC Gainesville-Ocala Operations Manager Ben Burris adds, “Country music is hotter than ever. The listeners in Ocala, Gainesville, Crystal River, and all points in between say they want MORE variety and a different sounding station.” Burris continues, “We will tap into the deep musical heritage here by highlighting today’s biggest Country stars like Luke Bryan and Jason Aldean alongside legendary influencing acts, including those with ties to North Florida including Lynyrd Skynyrd and Tom Petty, plus we’ll throw in icons like .38 Special and Eagles.”

JVC Gainesville-Ocala General Manager Sam Gerace says, “JVC Media is and always will be dedicated to giving all of our clients, both advertisers and listeners, the best product possible. The new US 102-3 will be a radio station specifically for THIS part of Florida. With local businessman and legendary talk host Bubba the Love Sponge® in mornings and The Crossroads of Country and Rock, we expect US 102-3 to take North Central Florida by storm”.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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