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Jason Hurst Jumps To KSOF Fresno Mornings

Jason Hurst Soft Rock 98.9 KSOF Fresno 93.7 KSKSJason Hurst is crossing the street from afternoons at Cumulus Country 93.7 KSKS Fresno to join iHeartMedia AC “Soft Rock 98.9” KSOF Dinuba as morning co-host.

Hurst will join Teri Ann Schlesser as hosts of the “Jason and Teri Ann Morning Show” starting Monday, August 1. Schlesser will also continue to host middays at the station.

Hurst has worked at multiple stations in the Fresno market including Hot AC “Y101” KWYE and Alternative 104.1 KFRR.

iHeartMedia’s Soft Rock 98.9 today announced the addition of well-known Fresno radio personality Jason Hurst to the weekday line-up. Jason will team up with current Soft Rock personality Teri Ann Schlesser to host the new “Jason and Teri Ann Morning Show.” The new program will debut Monday, August 1 and will air weekday mornings from 5 – 10 a.m. on Soft Rock 98.9.

The new “Jason and Teri Ann Morning Show” will be a lively, upbeat blend of what listeners care about each morning — what’s trending at the moment, what’s buzzing in the world of entertainment, what’s happening in the Central Valley community — along with celebrity interviews, fun games for listeners, and of course, the Valley’s best music variety.

“I’m super excited to be joining Teri Ann and am looking forward to waking up the Central Valley each morning,” said Hurst. “Soft Rock 98.9 is a legendary radio station and I’m thrilled to be part of the team.”
Long-time Fresno radio listeners are already familiar with Hurst, who most recently did an afternoon show on country radio. He has been a fixture of local radio for the last 15 years and has attracted a large, loyal following.

“iHeartMedia is all about attracting the very best local radio talent and providing them the platform to perform their magic on the airwaves,” said Jeff Negrete, iHeartMedia Area President, Central California. “We’re thrilled to bring a talent of Jason’s caliber to Soft Rock 98.9.”

“Jason and Teri Ann will be an exciting, entertaining new take on morning radio, with tremendous listener interactivity on the air, online and through all social channels,” said Steve Weed, iHeartMedia Senior Vice President of Programming, Fresno.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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