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M&M Moves Three Waco Stations

Mix 101.3 104.9 Waco Magic 104.5 Bob-FM BobFM KBHT WacoM&M Broadcasters moved three of its Waco TX properties to new frequencies on Saturday, August 20.

AC “Mix 101.3” moved from 101.3 K267AI Moody/KBHT-HD2 to 104.9 KBHT Bellmead placing the format on the stronger Class A signal.

Urban AC “Magic 104.9” moved from KBHT to 104.5 K283CD/KBHT-HD3. The Magic format had launched on 104.9 in October 2015.

The third move sends Variety Hits “104.5 Bob-FM” to 101.3 K267AI/KBHT-HD2. The Bob format debuted on 104.5 this past May, but was previously heard on 101.3 in a previous incarnation from February 2012 until March 2013.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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