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Cima 106.3 Debuts In Miami

Cima 106.3 La Raza WRAZ Cumbia Vallenato Miami Homestead Leisure City Spanish Broadcasting SBS

Spanish Broadcasting System has shifted Regional Mexican “La Raza 106.3” WRAZ-FM Leisure City, FL to Columbian Cumbia and Vallenato music as “Cima 106.3“.

Although the format and programming will be directed to Colombians, we are certain that we will also receive great acceptance from other communities who love this genre of music. Many of the interpreters of these rhythms, are also very popular throughout Latin America. This change reflects our desire to fill a musical void in the Colombian community. –
SBS Executive VP/Programming Jesus Salas

WRAZ rimshots the Miami market from Leisure City, FL at the north end of the Florida Keys covering Dade County. The previous format did not appear in the most recently monthly ratings.

SBS also owns Spanish Oldies “Clasica 92.3” WCMQ, Tropical “El Zol 95.7” WXDJ, and Spanish AC “Romance 106.7” WRMA in the Miami-Ft. Lauderdale area.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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