South Central Media has flipped Variety Hits “95.7 JackFM” WQJK Maryville/Knoxville TN to CHR “95.7 Power-FM“.

With the positioning of “Maximum Hits”, the station launched its new format at 2:00pm today. The press release hypes the fact that the station will run with “with no annoying DJ chatter”. Randy Chambers, PD of sister Classic Rock 103.5 WIMZ will add programming of 95.7 to his duties. The new format pits the station in direct competition with Journal’s “Star 102.1” WWST.

The first hour of 95.7 Power-FM featured:
One Republic – All The Right Moves
Ellie Goulding – Lights
Kelly Clarkson – Stronger
Flo Rida – Whistle
Snow Patrol – Chasing Cars
Gym Class Heroes – Ass Back Home
Chris Brown – Don’t Wake Me Up
Demi Lovato – Give Your Heart A Break
Dev – In The Dark
Rhianna – Where Have You Been
Calvin Harris – Feel So Close
Cher Lloyd – Want U Back
Outasight – Now Or Never

The Press Release announcing the launch of the station follows:

Knoxville, TN – South Central Media has flipped….formats, that is!!! 95.7 – Jack-FM is now 95.7 Power FM! 95.7 Power FM hit the airways today (8/13/12) and is playing contemporary music for the 21st Century! You’ll hear the best of pop, urban, alternative, hip-hop, and rock music – all delivered with an upbeat attitude. Power FM is a high-impact format, playing Maximum Hits with no annoying DJ chatter…more maximum hits, less talk…so turn the Power on and join the young or young-at-heart with the freshest radio station to energize the Greater Knoxville Area since Edison invented the light bulb! You’ll hear artists like Katy Perry, Lady Ga Ga, Maroon 5, One Direction, Pink and Usher – just to name a few!

South Central Media – Knoxville also owns radio properties: B-97.5, 103.5 WIMZ and operates 94.3 the X. “We’re all very excited to be adding 95.7 POWER FM to our cluster of stations. POWER FM will be an exciting addition to the Knoxville market and we think listeners will enjoy the contemporary music without a lot of interruptions.” – said general manager, Terry Gillingham. The new station will give advertisers a more balanced selection, and radio listeners more choice for music – especially in the morning. The station will be programmed by radio veteran, Randy Chambers.

We hope East Tennessee will POWER UP with 95.7 POWER FM!