Update 2/1: 98.9 and 100.5 began simulcasting at 12am leading into the relaunch of the “Bigger, Better Rock 100.5” at 10am. The two frequencies will simulcast until Monday at 12pm when 98.9 will debut its new format.
The new “Rock 100.5” will continue to feature The Regular Guys in mornings and Lyndsey Marie in middays. Axel Lowe and Lewis will move from 98.9 to 100.5 for afternoons and nights respectively. Lowe, who was Program Director of “The Bone” now assumes those duties for WNNX.
Update 1/30: Cumulus has begun promoting the first part of the changes we first reported on Monday.
WNNX will be shifting in an Active Rock direction adding much of the library currently played on The Bone to its playlist. Both stations announced the move on-air this morning.
As far as what happens with 98.9, as we reported below Cumulus registered 989TheWalk.com and 989Walk.com last week for potential use on that station. And there’s still the “99X” brand sitting online unused.
Original Report 1/28: Cumulus is teasing more programming changes at its Atlanta cluster.
This Friday morning, things get BIGGER and BETTER on Rock 100.5.
— Lyndsey Marie (@LyndseyOnAir) January 28, 2013
Things become a whole lit BETTER this Friday on 989 The Bone!!!
— 98.9 The Bone (@989TheBone) January 28, 2013
Adding to the intrigue, the website for the former “99X” has added a banner stating “Still Under Construction, Dudes”. Meanwhile Cumulus registered domains on January 24 for 989TheWalk.com and 989Walk.com.
Cumulus also owns CHR “Q100” WWWQ, Country “Kicks 101.5” WKHX, and News “All News 106.7” WYAY in the Atlanta market. Cumulus has also announced the hiring of Jennifer Perry as the new PD of WYAY today.
How do we see this playing out? With the new domains registered for 98.9, could we see The Bone brand moved onto 100.5 with Adult Alternative or Christian AC on the translator with the Walk brand? The Bone debuted on September 1 replacing 99X following Clear Channel’s flip of Active Rock “Project 96.1” WKLS to CHR “Power 96.1” WWPW.