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Rock Goes Lite In Windsor

95.1 100.7 Lite LiteFM CKUE Windsor Chatham-Kent Blackburn RadioBlackburn Radio flipped “Rock 95.1/100.7” CKUE-FM Chatham-Kent/CKUE-FM-1 Windsor, ON to Soft AC “Lite-FM” at 6pm this evening.

Blackburn VP/Operations John Weese told Windsorite.com that “the change came after a discouraging trend of ratings performance with the rock format and the effect on national advertising. The Windsor-Detroit radio market is a pretty crowded rock arena, and we were competing for smaller and smaller slices of the pie.”

Gary Evans moves from afternoons at sister “Country 95.9/92.7” CJWF to become Program Director and morning host at Lite-FM, while George Brooks moves from 94.3 CKSY Chatham-Kent to host afternoons.

The previous Rock format will still be available online at CanadasRock.ca.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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