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Magnum Expands Into Milwaukee Suburbs

Magnum Broadcasting Lite Rock 92.1 WEZY 92.5 WBWI BlissDavid Magnum’s Magnum Broadcasting has announced the acquisition of four stations in suburban Milwaukee from subsidiaries of Bliss Communications.

Magnum will be acquiring AC “Lite Rock 92.1” WEZY Racine and News/Talk 1440 WRJN Racine from Bliss’ Racine Broadcasting and Country 92.5 WBWI-FM West Bend and News/Talk 1470 WBKV West Bend from West Bend Broadcasting according to the Janesville Gazette. Terms of the sale have yet to be disclosed.

Magnum currently owns 12 stations and two LPTV’s in Wisconsin along with an LPTV in Minnesota. Following the sale Bliss will retain the Janesville Gazette along with 1230 WCVL and Country 99.9 WJVL in Janesville.

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Lance Venta is the Owner and Publisher of RadioInsight.com and a consultant for RadioBB Networks specializing in integration of radio and the internet. Lance has two decades of experience tracking the audio industry and its use of digital platforms.

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